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Tesco price war ends up with shoppers paying more
24/11/2011
It has been identified that the Big Price Drop campaign recently undertaken by Tesco to remain competitive amongst the other supermarket chains has actually resulted in a price rise, with a basket of 33 staple items costing £1.34 more since the campaign began.
Tesco claimed to have slashed shopping bills by simplifying promotions by reducing the number of multi-buy promotions and directly cutting prices on household essentials.
But a price-tracking survey by The Grocer trade magazine found Tesco shoppers were actually paying more at the checkout than before the campaign was launched.
Although the supermarket chain claims to have slashed the price of 3,000 of their products, the ‘essentials’ shopping basket put together by The Grocer magazine identified that prices have risen at a greater rate than ever before.
Homeowners aged over 55 years who are worried about the rising cost of their shopping and would like to know how much money the value of their property could release to increase their income, can find out by contacting therightequityrelease.co.uk for equity release advice.
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